Athlete Centered Coaching.
Athlete Centered Coaching.
The athlete-centred coaching programme gives you the opportunity to work directly with me, William MacRury.
I’m a fully qualified Level 3 Event Group Endurance Coach with over 15 years’ experience supporting athletes at every stage of their journey — from complete beginners to Scottish internationals, Island Games medallists, and many more in between.
As one of only a small number of coaches in the north of Scotland qualified at this level, I deliver bespoke, adaptable training that evolves with your needs. Every programme is built around you — your goals, your lifestyle, and your individual path toward becoming the athlete you want to be.
I offer a number of different packages, designed to fit with your goals and abilities:

Photo by Seonaidh MacInnes

Standard Coaching
What’s Included:
• Initial call or in person consultation meeting
• Training plan structured and tailored to suit your lifestyle and goals
• Training uploaded monthly
• Monthly email check in
• Access to Active Hebrides Run Club
* optional extra – Training Peaks premium £10 per month
Cost: £90 per month (minimum 3 month commitment)
Premium Coaching
What’s Included:
• Initial call or in person consultation meeting
• Training plan structured and tailored to suit your lifestyle and goals
• Training Peaks premium
• Training uploaded and adjusted weekly
• Access to Active Hebrides Run Club
• Session feedback via Training Peaks
• Unlimited WhatsApp or email contact
• Monthly phone or in person check ins
Cost: £125 per month (minimum 3 month commitment)


Bespoke Coaching
High-quality, personalised coaching services including one-to-one sessions, youth and community group coaching, and structured programmes for schools.
I will work with you to understand you or your group’s requirements and construct a bespoke coaching plan that will meet your needs.
Contact us about any of our coaching packages using the form here.
Just tell us your name , a contact email address, which package(s) you’re interested in and any other relevant information and we’ll get right back to you.

Photo by Seonaidh MacInnes